Know What You're Buying: Fix vs. Fex vs. Fakes

There is a lot of confusion in the Iraqi market right now. Everyone wants the viral Dubai chocolate, but many people don't know the difference between the original, UAE-made alternatives, and actual copies made outside the UAE.

Here is the breakdown so you know exactly what you are getting in Iraq.

The Breakdown

✅ Real ✓ ORIGINAL: Fix Dessert Chocolatier

This is the source.

The Fix Dessert Chocolatier bar is the true original created by Sarah Hamouda.

• Where: Made in Dubai, UAE.
• How: Handmade.
• History: This was the first born in Dubai. You cannot get the original knafeh bar experience from any product made outside Dubai because this is where it started.

Note: When people talk about the viral Dubai chocolate, this is the brand they mean. 👉 Click here to buy the Fix 200g Dubai Chocolate Pistachio Knafeh Bar!

✅ Real ✓ (Affordable): Dubai Chocolate

If you're looking for a more affordable alternative to FIX chocolate with a very similar taste, I highly recommend this Dubai chocolate, which is also made in the UAE.

• The Reality: It is a legally produced Dubai Chocolate made in the UAE by a local Emirati manufacturer. It is not a counterfeit made outside the UAE.
• The Key Difference: It is not handmade. Unlike the original Fix Dubai Chocolate, this product is not handmade and has no connection to Sarah Hamouda or Fix Dessert Chocolatier.
• Why the Confusion? The product name "Dubai Chocolate" is very similar to the original Dubai Chocolate, which can make shoppers assume it is a fake. In reality, it is a legitimate UAE-made chocolate product, simply not the original handmade Fix Dubai Chocolate.

Note: This Dubai Chocolate is genuinely made in the UAE, not outside Dubai. 👉 Click here to buy the Viral 100g Dubai Chocolate Bar!

✅ Real ✓ (Suspected): Fex Chocolate

This is where people get confused. Fex Chocolate (spelled with an "e") is often suspected by customers to be a fake version of Fix.

• The Truth: It is a legal product made in Dubai, UAE by a local company. It is not a counterfeit.
• The Difference: It is not handmade like the original Fix. It is also not connected to Sarah Hamouda or the Fix Dessert Chocolatier brand.
• Why the Confusion? The name looks almost identical. People think it is a fake copy made outside the UAE because of the spelling, but it is actually a legitimate UAE-made product—just not the original handmade one.

❌ Fake ✗: Counterfeit Copies (Made Outside the UAE)

These are the ones you need to avoid. These bars are made outside the UAE.

• Origin: Manufactured outside of Dubai/UAE (or in unauthorized local workshops).
• Claims: They often call themselves "Dubai Chocolate Pistachio Knafeh" and claim to be the original from Dubai.
• Reality: They are inspired by Fix Dessert Chocolatier but are mass-produced imitations made outside the UAE. They try to look like the real thing but lack the Dubai origin and the handmade quality.

The Main Difference

The key is Made in Dubai and Handmade.

Bottom Line: While Fex is a real UAE product, it is not the original creator. The fake copies are made outside the UAE and aren't even from Dubai. Only Fix Dessert Chocolatier by Sarah Hamouda is the ✓ ORIGINAL handmade bar that started the trend. Don't let similar names or packaging fool you.